How to Get a Pure White Background for Amazon Product Photos

Amazon's main product image must be on a pure white background (RGB 255, 255, 255). If you're selling, getting that clean white backdrop is one of the easiest ways to make your listing look professional. You don't need a studio to do it.

Why Amazon wants pure white

A consistent white background keeps the marketplace looking uniform, removes distractions, and makes the product the hero of the image. Listings that follow the rule also avoid getting suppressed in search.

The fast, free method

• Photograph your product in good, even light — any clean surface works.
• Open a background remover and upload the photo.
• Let the AI cut out the product.
• Choose the White background option (pure #FFFFFF).
• Download the PNG and upload it to Seller Central.

Composition tips Amazon rewards

• Fill about 85% of the frame with the product.
• Avoid props, text, or logos on the main image.
• Keep the product in sharp focus and true to color.

Once your main image is on pure white, you can use lifestyle shots and infographics for the secondary images to boost conversions.